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5. BASF
BASF Coatings AG
48165 Munster, Germany
Tel: +49 2501 140
www.basf-coatings.com
Key Figures:
Paint as % of Group Sales 5%
Coatings Sales£º4.12 billion
Coatings Sales£º861m liters
Employees 98000
Europe 40%
Americas 33%
Asia Pacific 27%
Key Developments:
* Volume up 4%, portfolio up 1%, prices down 2%, currencies down 3%
* Income from operations up despite significantly higher raw materials prices and negative currency effects
* Buyout of BASF NOF Coatings Co Ltd joint venture to form BASF Coatings Japan Ltd
* Buyout of BASF Akzo Nobel Ply Ltd joint venture to form BASF Coatings Australia Pty Ltd to and consolidate Automotive & Refinish operations with sales of 25m
* Ending of coil coatings joint venture in Spain with Naber SA
* Exchange joinery coatings for the agricultural and construction machinery paints of Akzo Nobel
* Cost saving products and processes like Integrated Process II combining the functions of a primer and basecoat.
Executive Team:
Jean Pierre Monteny, President BASF Group's Coatings Division & CEO BASF Coatings AG
Rainer Michael Blair, Group Vice President, Automotive OEM Coatings
Christoph Hansen, Group Vice President, Refinish Coatings
Georg Zwissler, Group Vice President, Industrial Coatings
Rui Goerck, Vice President, Decorative Coatings
Business Unit Sales:
Automotive OEM 50%, Refinish 25%, Industrial 15%, Decorative (South America) 10%
Business Units:
The world's top three. Partner of all major auto manufacturers
Headquarters: Southfield, Michigan, USA
BU Manager: Rainer Michael Blair, Group Vice President, Automotive OEM Coatings
Key Products: Primers, surfaces, topcoats, clear coat. Eco-efficient slurry, waterborne and powder coating technologies
Market Positioning:
ASF has established a technical center for developing eco-friendly coatings technologies for the automotive industry in Korea. BASF and the Gyeonggi Provincial Government of the Republic of Korea (GGPG) signed a memorandum of understanding (MOU) to confirm their collaboration in constructing this center.
BASF will set up a coatings technical center at the Gyeonggi Techno Park in Ansan City, Gyeonggi Province, with the support of GGPG. In this technical center, BASF plans to conduct research and development of eco-friendly waterborne coatings for use by automotive OEMs as well as the technology for an integrated coating process, which yields more cost-efficient results.
BASF has a global presence in coatings, with significant positions on all continents and with affiliates in Australia, China, India, Japan and the Philippines.
BASF plans to build its business on:
* Concentration on core ranges
* Quality markets with high innovation potential
* Growth powered by own resources
* Selective acquisitions and cooperative ventures
Business Development:
BASF sees three dimensions in innovation:
* Product innovation that results in improved product characteristics and technology
* Process innovation that improves the efficiency of the customer's coating process
* Market innovation such as its system supplier concepts, consultancy program and e-commerce in the automotive refinish and industrial coatings sectors
Its concept of system partnership includes materials management, stock management, internal and external logistics, incoming goods inspection, color management, material and process monitoring, laboratory work etc. Billing is mainly on a 'cost per unit basis, which places the emphasis on the efficiency of coating materials.
Commentary:
BASF Group has four strategic guidelines:
* Earn a premium on the cost of capital
* Help customers to be more successful
* Form the best team in industry
* Ensure sustainable development
BASF Coating's global strategy centers on profitable growth through innovation based on global concepts and a transnational approach, with major emphasis on capital spending and an open mind on acquisitions to complement its portfolio.
BASF Coatings intends to further increase sales and income from operations. It is expanding its presence in Eastern Europe and China, restructuring industrial coatings and continuing measures to increase efficiency in all regions and business units.
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