BASF Opens New Automotive Competence Center in Houston

¡¡¡¡WPCIA Washington February 19, 2016

¡¡¡¡BASF will open a new Refinish Competence Center in Houston, TX on March 7. The center includes the latest in virtual and in-person training facilities, state-of-the-art spray booths and market-leading application equipment to enable next generation training for all job functions in the collision repair industry.

¡¡¡¡¡°We¡¯re not only teaching the latest painting techniques here in Houston,¡± said Paul Whittleston, BASF Vice President, Automotive Refinish, North America. ¡°We now offer VisionPlus University and Advanced Business Solutions classes to help our customers drive more business through their shops.¡±

¡¡¡¡¡°BASF continues to place a high priority on our presence in Houston and the Gulf Coast market,¡± said Whittleston. ¡°At BASF we¡¯ve harnessed the power of a world-class talent pool and become one of the region¡¯s major employers. The Refinish Competence Center is another sign of our commitment to the area.¡±

¡¡¡¡¡°Our new training center brings us closer to our customers in the Southwest,¡± said Nick Maloof, BASF Automotive Refinish Zone Manager. ¡°The new facility can also support industry and networking events, for up to 50 people, to enhance customer interactions. We also look forward to hosting a variety of business groups and industry organizations in our new facility.¡±

¡¡¡¡Classes will begin in the BASF Refinish Competence Center in mid-March.